FLUX MULTIPURPOSE BLOCKS
We create sustainable multipurpose blocks that transform the way we build environs and spaces around us. Our blocks are designed as an alternative method of building that utilizes sustainable materials that improves our planet.

We offer five unique module types that serves all construction needs. We will help you successfully create your future space while also being environmentally conscious.

Visual Identity
When it came to creating FLUX, I wanted to combine
a sense of fun and play with sophistication. Having
vibrancy within the color palette, mixed with a very
block-shaped typeface, captured the visual style I
wanted FLUX to embody.

Website Design
For FLUX to truly make an impact on the world, I decided that I wanted to create a website that would used as a the main point of communication when reaching the intended target audience. Designed in Figma, I wanted to create a simple one-scroll website that would act as a promo for excited newcomers for our new innovative product.

Explore the prototype here: Prototype Link

CHALLENGE – Design a master's project based around your niche and interests. Your project must be a substantive body of work that draws from everything you’ve learned at S.I. Newhouse School of Public Communications. Regardless of scope or subject, every project must have a minimum of three defined and tangible outcomes. These may be as varied as a book, a website, a gallery, presentation, a film, a social media campaign, or some or all of the above — or other outcomes.

SOLUTION – FLUX is redefining the way we engage with construction, blending play with hands-on learning through innovative multipurpose blocks. Designed for material experimentation and creativity, we empower minds to build and grow without limits. This brand-centric project maps out a singular brand which educates and enables a fun and playful user experience. Across digital, print, and virtual reality space, FLUX provides a fully immersive environment to foster imagination and pursue sustainability. FLUX isn’t just a product—it’s an invitation to rethink how we build, play, and innovate.

ROLE & TOOLS – Creator and Designer | Adobe Illustrator, Photoshop, InDesign, Neo, Blender, Figma, and Unreal Engine 5 

Virtual Reality
The main purpose of having designed in Unreal was to explore the possibilities of others to truly embrace the idea of play with my block. Within the space, you are able to explore my sketches, digital assets, and the blocks themselves. You can throw them around and build to your hearts content.

Brand Guide
I created a more narrative-based brand guide that articulates the vision and mission that FLUX stands for. Within its pages, shows the artistic visuals and identity that falls under the FLUX name.

To view the full guide, click here.